How do women gain social influence?  Understanding this is crucial because research shows they often face unique challenges in having their voices heard and their expertise recognized, even in highly qualified fields like medicine.  The consequences of this could be dire, both for female patients and their healthcare providers. On this week’s episode of Well, Now, Kavita and Maya talk with psychologist Alison Fragale about the science behind effective social influence. Her new book is Likeable Badass: How Women Get the Success They Deserve. If you liked this episode, check out: Who Cares for the Caregivers? Well, Now is hosted by registered dietitian nutritionist Maya Feller and Dr. Kavita Patel. Podcast production by Vic Whitley-Berry with editorial oversight by Alicia Montgomery. Send your comments and recommendations on what to cover to wellnow@slate.com. Want to listen to Well, Now uninterrupted? Subscribe to Slate Plus to immediately unlock ad-free listening to Well, Now and all your other favorite Slate podcasts.  Subscribe now on Apple Podcasts by clicking “Try Free” at the top of our show page. Or, visit slate.com/wellplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices