Josta
Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. It was marketed as a "high-energy drink" with guarana and caffeine.
Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started. A "Save Josta" campaign was also launched by fans of the drink; their website "www.savejosta.org" was defunct for several years but was reactivated in 2011.
A Pepsi, Ireland-based company, PORTFOLIO CONCENTRATE SOLUTIONS UNLIMITED COMPANY has registered Josta as a soda and beer trademark in the US as of March 2023. No logo is yet shown.
Evolution
- 2026-03-26T00:00:00.000000Z
Ready to Go
- 2023-04-14T00:00:00.000000Z
Fall Equinox
- 2022-09-23T00:00:00.000000Z
Meadows
- 2022-09-23T00:00:00.000000Z
Spring Equinox
- 2022-03-25T00:00:00.000000Z
Waterworks
- 2021-11-12T00:00:00.000000Z
The Purr 300
- 2021-09-24T00:00:00.000000Z
Balerion
- 2021-03-15T00:00:00.000000Z
Misnomer
- 2023-05-26T00:00:00.000000Z
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