CHILL GUY
Chill Guy, also known as My new character, is a digital artwork and Internet meme first posted by the American artist Phillip Banks on Twitter on October 4, 2023. The artwork consists of an anthropomorphic dog wearing a grey sweater, blue jeans, and red sneakers, giving off a chill expression by smirking with his hands in his pockets. While the artwork had some success after publishing, it only became viral about a year later on August 30, 2024, when a user on TikTok made a slideshow with the artwork, combining it with other popular memes at the time. In the following days, similar memes gained tens of millions of views, attracting the attention of larger corporations, including the German athletic apparel company Adidas, the food delivery service Uber Eats, and the Indian political party BJP, who used the artwork in their promotions.
The artwork became viral a second time on November 21, 2024, primarily on TikTok, inspiring the meme coin $CHILLGUY which rapidly rose to a market cap of US$580 million, driven in part by a post by Salvadorian president Nayib Bukele on Twitter in support of the coin. The resulting popularity of the coin and other unauthorized use of the artwork for commercial gain led Banks to copyright the artwork and issue notice and take downs of "unauthorized merchandise and shitcoins" trying to make a profit, not including fanart or brands using it in the trends. Following the announcement, the coin dropped to about half of what it was worth, and Banks was subsequently doxxed, prompting him to set his Twitter account to private to avoid further harassment.
According to some media outlets, the meme likely resonated online as it was regarded as a playful but relatable piece which encourages people to seek self-help, remain stress-free, and approach life with an easygoing attitude. The artwork was regarded as one of the top memes of 2024 by the American newspaper USA Today and the Indian digital media company ScoopWhoop.
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