Ruv
Ríkisútvarpið (Icelandic pronunciation: [ˈriːcɪsˌuːtvar̥pɪð], lit. 'National Broadcasting'; abbr. RÚV [ˈruːv]) is Iceland's national public-service broadcasting organization.
Founded in 1930, it operates from studios in the country's capital, Reykjavík, as well as regional centres around the country. RÚV operates an online news service, which is the fourth most visited website in Iceland. In 2016, 88% of Icelanders consumed RÚV content every week.
The service broadcasts an assortment of general programming to a wide national audience via two broadcast radio stations: Rás 1 and Rás 2; and one full-time television channel of the same name, RÚV. A supplementary, part-time TV channel, RÚV 2 is also broadcast for special events. It also distributes online-only channels and content for children and the elderly.
RÚV is funded by a flat earmarked government tax collected from every income tax payer, as well as from on-air advertising. All of RÚV's content is free-to-air and open in Iceland.
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