George Breakfast
George FM is a New Zealand dance music radio station, owned and operated by MediaWorks from its Hargreaves Street headquarters and relayed on Freeview and radio frequencies around New Zealand. Its seventy-five regular presenters and additional guest presenters host the station's twenty-four-hour mix of house, breaks, drum and bass, dubstep, electro, soul, downbeat, jazz, funk, indie rock, hip-hop and other dance and electronic music.
The network was set up as a volunteer-run low power station based in a Grey Lynn spare bedroom in 1998 by Thane Kirby. It became a commercial station with paid staff by 2003, began to be relayed to other centres in subsequent years, became a Freeview station on 1 May 2008 and was bought out by MediaWorks on 16 February 2009. It continues to retain a laid-back style: news is limited to informal news, weather, traffic and surf reports hourly during breakfast and drive shows and the choice of music and presenting style is entirely that of programme hosts.
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