Nuggs
SIMULATE (formerly known as NUGGS) is a food technology company headquartered in SoHo, Manhattan which manufactures plant-based alternatives to meat products. The company was founded in 2018 by Ben Pasternak and Sam Terris and was acquired by plant-based investor Ahimsa in 2024.
The company's main product is NUGGS, a plant-based chicken nugget alternative. SIMULATE also makes a plant-based chicken patty product called DISCS.
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