Stealth Mode
In business, stealth mode is a company's temporary state of secretiveness, either in total stealth mode when everything about the company is kept secret, or in-company stealth mode which is usually undertaken to avoid alerting competitors to a pending product launch or another business initiative by keeping that specific thing covert.
When an entire company is in stealth mode it may attempt to mislead the public about its true company goals. For example, it may give code names to its pending products. It may operate a corporate website that does not disclose its personnel or location. New companies may operate under a temporary "stealth name" that does not disclose its field of business. To enforce stealthy behavior, companies often require employees to sign non-disclosure agreements, and strictly control who may speak with the media.
At the in-company stealth mode level, a stealth mode can also refer to a new project or idea that is kept secret, not just from external parties, but also from internal stakeholders in order to avoid a (premature) dismissal of the idea. Key behaviors can include soliciting informal project sponsors, engaging in covert testing of the concept, freeing up extra resources and building a "cover story" for the project.
A stealth product is a product that a company develops in secret, while a stealth company is a new company that avoids initial disclosure as to its existence, purpose, products, personnel, funding, brand name, or other important attributes. The term stealth innovation has been applied to individual projects and ideas that are developed in secret inside a company.
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