Lego
Lego ( , LEG-oh; Danish: [ˈle̝ːko]; stylised as LEGO) is a brand of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears, figurines called minifigures, and various other parts. Its pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Assembled Lego models can be taken apart, and their pieces can be reused to create new constructions.
Inspired by the self-locking bricks invented by English toymaker Hilary Page in 1939 which were produced by his company Kiddicraft, the Lego Group began manufacturing the interlocking toy bricks in 1949. Moulding is done in Denmark, Hungary, Mexico, China, Vietnam and the United States. Brick decorations and packaging are done at plants in the former three countries and in the Czech Republic. Annual production of the bricks averages approximately 36 billion, or about 1140 elements per second. One of Europe's biggest companies, Lego is the largest toy manufacturer in the world by sales. As of July 2015, 600 billion Lego parts had been produced.
Lego maintains a large fan community based around building competitions and custom creations, and a range of films, games, and ten Legoland amusement parks have been developed under the brand.
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