Noka
Noka Chocolate (stylized NōKA) was an American company, founded by Canadian accountants Katrina Merrem and Noah Houghton and based in Plano, Texas, that marketed itself as "a chocolatier specializing in gourmet chocolate gifts." The company sold its products directly and through its primary retail partner, department store Neiman Marcus.
The company's products were made from chocolate it said was sourced from Venezuela, Trinidad, the Ivory Coast, and Ecuador. It provided its customers with a "Tasting Guideline" in every box. The company's founder said that its products are "not so much candy as a tasting experience." Given the prices charged for the chocolates, one newspaper wrote, "NoKA is not for the faint of heart -- or pocketbook."
In 2006, Business website Forbes.com included NōKA's Vintages Collection among a listing of the world's most expensive chocolates, at $854 per pound. D Magazine called the chocolates "insanely expensive."
NōKA went out of business in 2011.
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