Hip Hop & R&B United
Hip-hop (also known as rap music or simply rap) is a genre of popular music that emerged in the early 1970s alongside an associated subculture in the African-American and Caribbean immigrants communities of New York City. The musical style is characterized by the synthesis of a wide range of techniques, but rapping is frequent enough that it has become a defining characteristic. Other key markers of the genre are the disc jockey (DJ), turntablism, scratching, beatboxing, and instrumental tracks. Cultural interchange has always been central to the hip-hop genre; it simultaneously borrows from its social environment while commenting on it.
The hip-hop genre and culture emerged from block parties in ethnic minority neighborhoods of New York City, particularly the Bronx. DJs began expanding the instrumental breaks of popular records when they noticed how excited it would make the crowds. The extended breaks provided a platform for break dancers and rappers. These breakbeats enabled the subsequent evolution of the hip-hop style. Many of the records used were disco due to its popularity at the time. This disco-inflected music was originally known as disco rap and later described as "old-school hip-hop".
In the mid-1980s, hip-hop began to diversify as electro music started to inform the genre's new school. The period between the mid-1980s and mid-1990s became known as hip-hop's "golden age", as the genre earned widespread critical acclaim and generated massive sales. Across the United States, several regional scenes emerged, most notably on the East and West Coasts, as well as in the South, which included the Houston, Atlanta and Memphis rap scenes. This era saw the emergence of popular styles such as G-funk, boom bap and gangsta rap, as well as more experimental genres like alternative hip-hop and jazz rap, which stemmed from the Native Tongues movement, alongside progressive and conscious hip-hop.
In the late 1990s to mid-2000s, the popularity of hip-hop further expanded with the club-oriented "bling era". The late 2000s and early 2010s saw the rise of the "blog era" and Internet rap, with young artists using the Internet to cultivate a following. In the mid-to-late 2010s, trap music and Soundcloud rap surged in popularity, which led to several commercially successful artists. In 2017, hip-hop became the bestselling genre of popular music in the United States and had also developed its own regional variations around the world.
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