Autotune
AutoTune is an audio processor software application released on September 19, 1997, by the American company Antares Audio Technologies. It uses a proprietary device to measure and correct pitch in music. It operates on different principles from the vocoder or talk box and produces different results. AutoTune can be used in both post-production music mixing and in real-time live performances.
AutoTune was initially intended to disguise or correct off-key inaccuracies, allowing vocal tracks to be perfectly tuned. Cher's 1998 song "Believe" popularized the use of AutoTune to deliberately distort vocals, a technique that became known as the "Cher effect". It has since been used by many artists in different genres, including Daft Punk, Radiohead, T-Pain and Kanye West. In 2018, the music critic Simon Reynolds felt that AutoTune had "revolutionized popular music", calling its use for effects "the fad that just wouldn't fade. Its use is now more entrenched than ever."
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