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Discovery Family (known on-air as Discovery Family Channel and abbreviated as DFC) is an American cable television channel co-owned by The Cartoon Network, Inc. and Hasbro Entertainment, which are divisions of Warner Bros. Discovery Global Linear Networks and Hasbro respectively.
The channel was originally launched by Discovery Communications (later Discovery, Inc.) on October 22, 1996 as Discovery Kids Channel (later Discovery Kids), a spin-off of Discovery Channel featuring science- and nature-themed programming aimed towards a youth audience. In 2010, Discovery Kids was relaunched as The Hub (later Hub Network) as part of a joint venture with Hasbro led by veteran executive Margaret Loesch. The relaunch pivoted the channel towards a general entertainment format, with dayparts targeting preschool, youth, and family audiences respectively. Some of The Hub's original programming included adaptations of Hasbro-owned properties, such as game shows based on its board games, and animated series produced as a part of toy lines such as My Little Pony: Friendship is Magic, Littlest Pet Shop, Pound Puppies, Transformers and Kaijudo.
After Loesch resigned in 2014, Discovery acquired a larger stake in the Hub Network and rebranded it as Discovery Family; while Hasbro continued to program the channel's daytime lineup, its primetime lineup now features a mixture of series from Discovery's other networks. The 2022 merger of Discovery, Inc. with WarnerMedia to form Warner Bros. Discovery has brought Discovery Family under common ownership with Cartoon Network; Michael Ouweleen now oversees both channels.
As of November 2023, Discovery Family is available to approximately 28 million pay television households in the United States, down from its peak of 71 million households in 2014.
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- 2023-02-14T00:00:00.000000Z
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- 2022-11-10T00:00:00.000000Z
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