Noom
Noom is an American privately held company that provides weight loss, fitness, and mental health services through a subscription-based mobile app. Founded in 2008, Noom combines digital health tools with an emphasis on behavior change and psychological principles to promote long-term lifestyle adjustments.
The platform incorporates elements of cognitive behavioral therapy (CBT) and goal-setting strategies, and its programs are designed to support users in developing healthier habits. In addition to its weight management services, Noom has expanded to offer products related to stress management and general wellness.
Noom has received both praise and criticism. Supporters cite its focus on mental and behavioral aspects of health, while critics have raised concerns about the accuracy of its calorie goals, the use of algorithmically determined weight loss targets, and questions about the qualifications of some of its coaching staff.
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