simping

Simp ( ) is an internet slang term describing someone who shows excessive sympathy and attention toward another person, typically to someone who does not reciprocate the same feelings, in pursuit of affection or a sexual relationship. This behavior, known as simping, is carried out toward a variety of targets, including celebrities, politicians, e-girls, and e-boys. The term had sporadic usage until gaining traction on social media in 2019.