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Discovery Family (known on-air as Discovery Family Channel, abbreviated as DFC and formerly Discovery Kids Channel, Discovery Kids, The Hub and Hub Network) is an American cable television channel co-owned by Warner Bros. Discovery Global Linear Networks and Hasbro Entertainment.
The channel was launched on October 22, 1996 by Discovery Communications (later Discovery, Inc.) as Discovery Kids Channel (later Discovery Kids), a child-oriented offshoot of Discovery Channel featuring science, nature, and adventure-themed programs. In 2010, Discovery Kids was re-launched as The Hub (later Hub Network) through a joint venture with Hasbro led by veteran executive Margaret Loesch. The re-launch pivoted the channel towards a general entertainment format, with dayparts targeting preschool, youth, and family audiences. Hasbro-owned properties served as the basis for several of The Hub's original programs, including game show versions of board games and animated series linked to toy lines like My Little Pony, Littlest Pet Shop, Pound Puppies, Transformers, and Kaijudo.
After Loesch resigned in 2014, Discovery acquired a larger stake in the Hub Network and rebranded it as Discovery Family; while Hasbro continued to program the channel's daytime lineup, its primetime lineup now features a mixture of series from Discovery's other networks. The 2022 merger of Discovery, Inc. with WarnerMedia to form Warner Bros. Discovery has brought Discovery Family under common ownership with Cartoon Network; Michael Ouweleen oversees both channels.
As of November 2023, Discovery Family is available to approximately 28 million pay television households in the United States — down from its peak of 73 million households in 2013.
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