Early Times & the High Rollers
Early Times is a brand of Kentucky whiskey produced by the Sazerac Company, one of the two largest spirits companies in the United States, which purchased the brand in mid-2020. Before the brand purchase, it was distilled in Shively, Kentucky, by the Brown-Forman Corporation, another of the largest North American-owned companies in the spirits and wine business.
While Early Times is marketed outside the U.S. as bourbon whiskey, the primary brand variant does not meet all the U.S. regulated criteria for bourbon, as some of the whiskey in the bottle is aged in used barrels while bourbon regulations require only new charred barrels for aging. Subsequently, it is marketed within the U.S. without the bourbon label. A bottled-in-bond variant that meets the definition of bourbon was reintroduced in 2017.
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