Motto
A motto (derived from the Latin muttum, 'mutter', by way of Italian motto, 'word' or 'sentence') is a sentence or phrase expressing a belief or purpose, or the general motivation or intention of an individual, family, social group, or organization. Mottos (or mottoes) are usually found predominantly in written form (unlike slogans, which may also be expressed orally), and may stem from long traditions of social foundations, or from significant events, such as a civil war or a revolution. One's motto may be in any language, but Latin has been widely used, especially in the Western world.
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