Diamonique

Diamonique is the brand name used by television shopping network QVC for their cubic zirconia simulated colorless diamond, simulated colored diamond, and simulated colored gemstone jewelry (cubic zirconia is a common type of gemstone substitute). QVC acquired the manufacturing facilities, proprietary technology and trade name rights from MSB Industries, Inc. in 1988. Starting in April 2001, QVC began a limited distribution of Diamonique jewelry at Target retail locations. In the 1990s, Diamonique jewelry made up approximately 5% of QVC's sales. Sales of jewelry for QVC have naturally declined as the company has diversified their shopping programming.

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