monochrom
Monochrom (stylised as monochrom) is an international art-technology-philosophy group, publishing house and film production company. It was founded in 1993, and defines itself as "an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science and political activism". Its main office is located at Museumsquartier/Vienna (at 'Q21').
The group's members are: Johannes Grenzfurthner, Evelyn Fürlinger, Harald Homolka-List, Anika Kronberger, Franz Ablinger, Frank Apunkt Schneider, Daniel Fabry, Günther Friesinger and Roland Gratzer.
The group is known for working with different media and entertainment formats, although many projects are performative and have a strong focus on a critical and educational narrative. Johannes Grenzfurthner calls this "looking for the best weapon of mass distribution of an idea". Monochrom is openly left-wing and tries to encourage public debate, sometimes using subversive affirmation or over-affirmation as a tactic. The group popularized the concept of "context hacking".
On the occasion of Monochrom's 20th birthday in 2013, several Austrian high-profile media outlets paid tribute to the group's pioneering contributions within the field of contemporary art and discourse.
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