Bing Lee
Bing Lee is an Australian retailing company, a chain of superstores specialising in consumer electronics, computer and telecommunication goods. Bing Lee is the largest privately held electrical retail business in New South Wales with 31 Bing Lee branded stores alongside its new premium retail Signature Appliance showroom, as well as the subsidiary Miele Specialist store and the La Cornue showroom in Surry Hills.
The business remains a family-run enterprise into a fourth generation since it was originally founded by Chinese immigrant Bing Lee and his son Ken.
Yenda Lee is the unofficial chairwoman of Bing Lee and one of its two board members, along with her son Lionel, its chief executive.
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