Philip Gould

Philip Gould, Baron Gould of Brookwood (30 March 1950 – 6 November 2011) was a British political consultant, and former advertising executive, who worked for the Labour Party. Appointed by Director of Communications Peter Mandelson, he was strategy and polling adviser to the Labour Party in the general elections of 1987, 1992, 1997, 2001 and 2005. Involved in 'modernising' the party's image, Gould was particularly associated with Tony Blair and New Labour.