Patricia Martin

Patricia Martin is an American author, speaker, and cultural analyst. She is president and CEO of the Chicago-based marketing firm, LitLamp Communications, which she founded in 1995. She has published several books: RenGen:Renaissance Generation – The Rise of the Cultural Consumer and What it Means to Your Business, Tipping the Culture: How Engaging Millennials Will Change Things, and Made Possible By: Succeeding with Sponsorship.