La Raza Unida

Partido Nacional de La Raza Unida (LRUP; National United Peoples Party or United Race Party) was a Hispanic political party centered on Chicano (Mexican-American) nationalism. It was created in 1970 and became prominent throughout Texas and Southern California. It was started to combat growing inequality and dissatisfaction with the Democratic Party that was typically supported by Mexican-American voters. After its establishment in Texas, the party launched electoral campaigns in Colorado, Arizona, New Mexico, and California, though it only secured official party status for statewide races in Texas. It did poorly in the 1978 Texas elections and dissolved when leaders and members dropped out. La Raza, as it was usually known, experienced most of its success at the local level in southwest Texas when the party swept city council, school board, and mayoralty elections in Crystal City, Cotulla, and Carrizo Springs. Much of the success was attributed to aggressive grassroots organizing that was concentrated in cities with the lowest income and education levels.

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