Adi Dassler
Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor, member of the Nazi Party, and businessman who founded sportswear giant Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma.
Dassler was an innovator in sports shoe design and one of the early promoters who obtained endorsements from athletes to drive sales of his products. From his concepts, he created Adidas, which had 17 factories and annual sales of one billion Deutschmarks at the time of his death.
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