VIER

Play4 is a Belgian-Flemish commercial television channel. It is part of Play Media and production company Woestijnvis. As of 2010, the channel has a market share of more than 7%. The channel was formerly known as VIER from 17 September 2012 to 27 January 2021. On 28 January 2021, the channel was rebranded to Play4. Its owner also operates sister stations Play5, Play6 and Play7. The channel broadcasts entertainment shows, series, cartoons, movies, and sports.