Fatz Geronimo
The Rock-afire Explosion (RAE) is an animatronic character band designed and manufactured by Creative Engineering, Inc. (CEI) for use in ShowBiz Pizza Place restaurants in the 1980s and early 1990s. The band's characters are various anthropomorphized animals, including a brown bear, a grey wolf and a silverback gorilla. They perform medleys of classic rock, pop, and country music, as well as original compositions and comedic skits.
CEI was founded by inventor Aaron Fechter, who oversaw production of the animatronics and provided several of the characters' voices. The band was replaced by Chuck E. Cheese characters and renamed Munch's Make Believe Band following ShowBiz Pizza's decision to rebrand in the early 1990s. As relations with ShowBiz deteriorated, CEI began selling The Rock-afire Explosion to other restaurants and entertainment centers around the world, including Circus Pizza, Pistol Pete's Pizza, and Billy Bob's Wonderland.
The show was considered pioneering in the animatronic industry, featuring life-sized characters capable of advanced movement and facial expression. At the end of the show's tenure, former Chuck E. Cheese marketing director Jul Kamen credited Rock-afire with being largely responsible for ShowBiz’s early financial success.
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