glossier

Glossier is a beauty brand founded by Emily Weiss in 2014. It started as an online-only company, building on the popularity of the beauty blog "Into the Gloss". Glossier was one of the first direct-to-consumer beauty companies when it launched in 2014, and has grown to over 10 retail locations in addition to global distribution in Sephora, SpaceNK, and Mecca. The brand's products span skincare, makeup, bodycare, fragrance, and merch.