evisu

Evisu Jeans (エヴィスジーンズ) is a Japanese designer clothing company that specializes in producing denim wear. The brand was founded by Hidehiko Yamane in 1991 in Osaka. Its current headquarters are in Shijō, Osaka. They gained popularity in the early 2000s amongst celebrities and American rappers. The company name, originally Evis, was derived from the initial "L" of Levi's combined with the Japanese Ebisu (恵比寿), a god of fortune.