Blue Ocean

Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed in the book. They assert that the strategic moves outlined in the book create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. An expanded edition of the book was published in 2015, while two sequels entitled Blue Ocean Shift and Beyond Disruption were published in 2017 and 2023 respectively.

Altered Awareness - 2026-04-19T00:00:00.000000Z

Shamanic Journeying - 2026-04-12T00:00:00.000000Z

Self Soothing - 2026-04-11T00:00:00.000000Z

Hypnotic Calm - 2026-04-05T00:00:00.000000Z

Volume.5-Farewell for your home - 2017-06-23T00:00:00.000000Z

Volume.4-Sorrow for your rest - 2017-05-19T00:00:00.000000Z

Volume.1-Take your sleep - 2017-02-03T00:00:00.000000Z

FALL BITE - 2026-04-30T00:00:00.000000Z

Chasing the Big Catch - 2026-04-25T00:00:00.000000Z

With the Rising Sun at My Back - 2026-04-24T00:00:00.000000Z

Beneath the Silence - 2026-04-23T00:00:00.000000Z

Red Head - 2026-04-20T00:00:00.000000Z

Lost in Double Current - 2026-04-17T00:00:00.000000Z

See? - 2026-04-14T00:00:00.000000Z

Blue Reset - 2026-04-12T00:00:00.000000Z

Akamizu - 2026-04-11T00:00:00.000000Z

Drag Out the Rockfish - 2026-04-11T00:00:00.000000Z

Make a wish on the starlight - 2026-04-11T00:00:00.000000Z

Lost Lover in the Deep - 2026-04-10T00:00:00.000000Z

Silent Strike - 2026-04-10T00:00:00.000000Z

Smell of Spring Sea - 2026-04-10T00:00:00.000000Z

Under the Starry Sky - 2026-04-10T00:00:00.000000Z

Chasing the Red - 2026-04-09T00:00:00.000000Z

One with the Wind - 2026-04-09T00:00:00.000000Z

Will the Sea Let Me Go Next Weekend - 2026-04-06T00:00:00.000000Z