Biba

Biba was a London fashion store of the 1960s and 1970s. Biba was started and run by the Polish-born Barbara Hulanicki and her husband Stephen Fitz-Simon. After the original company closed in 1975, Biba was relaunched several times, independently of Hulanicki. As of 2024 it was a brand of the House of Fraser. The company has been called an early practicer of the fast fashion business model.