Zedo
Zedo (trademark styled as ZEDO) is a US and India-based advertising technology company that provides several online advertising products and services to Internet publishers, advertisers, and agencies. The company was founded in 1999 by Roy de Souza.
The company works with publishers that sell space on their web pages to online advertisers. Zedo's servers send advertisements to users' browsers. Zedo uses an HTTP cookie to track users' browsing history resulting in targeted pop-up ads and pop-under ads. The cookie is often flagged by spyware and adware removal programs. In a 2013 case study written by Amazon, Amazon described ZEDO as a company that "develops innovative technology solutions to help publishers sell and deliver Internet ads".
In December 2021, Zedo was acquired by Discovery, Inc.
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